Interview: Erica Bartle – Writer & Blogger
31 Jul
Interview: Erica Bartle, Freelance Magazine Writer, Blogger at Girlwithasatchel.blogspot.com, and all-round nice girl
I have a kind of girl-crush on Erica Bartle. I read her blog almost religiously (I check it morning and night, although now I am grateful that she has Twitter so I can find out when she’s posted to avoid checking in every 15 minutes), annoyingly probe her with emails and questions and feedback about her postings, and remind myself that contrary to what Andy Sachs (of Devil wears Prada fame) experienced, there are nice girls inhabiting the land of glossy. In fact, I don’t even need to check out her blog to be reminded of the last bit. I just think of the times she used to send me notices about junior editorial positions going at Pac Mags, even though we had never met. All she knew was that I was a 19 year old uni student who was doing work experience everywhere and who desperately wanted a job in magazines. These days, Ms Bartle blogs about glossies, media, books and girly things from her pretty and pink office in her home in Mount Tambourine, QLD. Her blog is a treasure trove of good reading that is wholesome but interesting, and endowed with an aesthetic quality of nice pages to look at, books that she is reading, blogs she loves to read and places she likes to shop. In fact, I actually find her so fascinating that I love it when she posts pictures of her office, or her breakfast, or tells a tale of her life. I love to know what she is reading and thinking because to me, she is a more real ‘celebrity’ (although you would not describe her as such) and someone worth aspiring to emulate. Erica Bartle is estremely deserving of the success that she has made her blog. For many young girls, she provides an sneak peek into accessing the glossy/media world, while divulging all its happenings and analysing its productions in a manner so detailed it actually becomes educational. Plus, for the likes of me, a self-confessed mag addict on a less-than-glossy budget, her blog is a reliable tool for choosing what mags on the stands are worth buying (her ratings and commentary are substantial enough to help formulate this decision). Any aspiring wordsmith ought to check out her blog, and just because she’s worth it, vote for her to win Cosmo’s Fun Fearless Female Award. Hope you enjoy this (detailed) interview!
You’ve gone from being deputy editor on a major teen magazine to full-time freelancing. How does a lifestyle of being your own boss compare to working for someone else? I really miss the frantic office environment at Girlfriend – the witty cross-cubicle banter, the celebrity chit-chat, the editorial meetings, the highly scientific cover surveys (who do you like best right now?), the positive feedback/encouragement, the “oohs” and “ahhs” expressed at the sight of a lunch-time purchase, the daily “where should we go for lunch?” dilemma… That sense of community and fellowship, of a shared passion for producing a quality publication, is just something you can’t emulate in a solo working environment.
I’m a tough task master, workaholic and perfectionist, so when I first went freelance, while also maintaining my blog, my husband literally had to pry me away from my laptop. I was consumed by an incessant need to be online. Now, I’m a little more easy-going and less tortured about my approach to work. There has to be a balance – and, if you’re going to work for yourself and not have all the benefits of superannuation, pay security and nice things like beauty sales in the office, why the heck not take the occasional afternoon off? Carrie Bradshaw certainly spent more time out and about than at her laptop – though, we all know she was HIGHLY FICTIONAL and glamourised the freelance/column writer’s life.
Twitter has been an absolute GOD SEND in terms of making me feel more like part of a work community: it’s the online equivalent to office chatter. Add to that a girlie office layout I adore, an intern who comes to help me out once a week or so and my husband co-piloting in the office (doing his own thing, mind you) and I’m much happier and more comfortable in my writing zone now than I’ve ever been. I’ve been lucky to have made some very excellent virtual friends (fellow bloggers and freelancers) and to have had the support of people in the media industry who I may have never had the chance to work with had I not struck it solo (Mia Freedman comes to mind). And when I do feel isolated and a bit stir-crazy, I head to my favourite coffee shop, Spice of Life, with my MacBook. Voila!
Freelancers tend to comment about being able to work their own hours, or write in their PJs all day long. Is that something that appeals to you, or do you tend to structure your day around a routine to keep you productive? I let my personal presentation slide when I first went freelance and moved to Mount Tamborine (Gold Coast hinterland). But I came to realise that part of my self-esteem is wound up in how I present myself, so I now rock out a cute outfit every day, put on makeup, do my hair and even pack a lunch in a lunchbox so I’m not frittering away time in front of the fridge… though that’s still my preferred way to procrastinate.
What is a typical day in the life of GWAS? I pray and journal to God first thing in the morning and meditate on a passage from Joyce Meyer’s Christian compendium, Starting The Day Right/Ending the Day Right (just like Kevin Rudd!). In the fast-paced, fickle media world, I find my faith gives me solid grounding. Then, it’s off to the shower, outfit editing, makeup and down the stairs (my painful commute to the office takes all of three seconds: can you believe I actually miss my 40-minute bus ride to McMahon’s Point?!). If it’s a Monday, Wednesday or Friday, I’ll go to my newsagent (hi, Gavan!) and purchase the latest glossies or newspapers containing the sections I like to read (The Australian and Fin Review on Mondays for their media sections; The Sydney Morning Herald for its Essential section on Thursdays).
I try to have my first blog post up by 9am, if not earlier, then I try to get on top of my inbox (no easy feat) and reply to emails. I try to post twice more on the blog throughout the day, usually before lunch and at around 4.30pm. Of course, I’ll approve and try to respond to comments, too. When I’m not blogging, scanning or uploading pictures, I’m pitching, researching, interviewing, transcribing or writing freelance stories, chatting to blog advertisers and Twittering. While I love the immediacy of the internet, I like the balance that freelancing gives me as a writer – allowing ideas to gestate, interviewing, structuring a story… feature writing is a real craft.
I try to get out of the home office at least once during the day, if not more often – to check the post (it’s 5-minute walk to our mailbox), play with my dog, Gus, or go into town for a coffee. Generally, I try to finish up my work by 6pm, but that easily turns into 8, 9, 10pm some days. I’m trying to get out of that habit: I sleep better if I’ve wound down properly and turned my laptop off. Terribly exciting, isn’t it?!
Did you find it difficult to establish contacts in the glossies that enabled you to get some freelance work, or do you think that your blog made things a little easier? If anything, the blog has made things harder – it’s not ideal to be critiquing glossies in a public forum if it’s your dream to write for them! Thankfully, I have been blessed with a few wonderful industry contacts who feed me the occasional story. To be honest, I don’t have a lot of time for pitching these days.
How did the idea for your blog come about? It was really an extension of the work I was doing as deputy editor on Girlfriend. I was editing sections like the pop-culture packed “Get It Guide” and “Girl Crush” pages, as well as looking after the Love 2 Shop fashion quarterly, penning features and working on the Self Respect campaign. I wanted to flex my writing muscle and creativity and blogging seemed like the way to go. Instant gratification! I have been a long-time subscriber of Daily Candy, really enjoyed Mediapost’s “magazine rack” reviews and Who What Wear Daily was taking off, so I thought I could meld the concepts into one blog. And so Girl With A Satchel was born.
What were some of the difficulties you first encountered swapping from a very senior editing role to blogging? Was it hard to establish an audience, build up the site, find your niche etc? GWAS has really only hit the ground running over the past 6-12 months. Before that, it was a real mag girl’s blog, growing organically through word-of-mouth, but now the readership has grown and widened and so has its credibility as a “media blog” (or so I’m told), thanks to links from other reputable sites and traditional media. The niche came easily – glossy mags are something I’ve always been passionate about. I dubbed myself “The Nation’s Number One Consumer of Glossy Magazines” on my post-uni CV. Thankfully, all that financial investment seems to be paying off!
Did you consult any mentors or guides to make the process a little easier? No, but I wish I had. Initially, I had terrible moments of insecurity about how the blog content would be received by those in the industry, though I was confident about my convictions. However, the support did come. Rebecca Lowrey-Boyd of Wee Birdy, Mia Freedman, Zoe Foster, Sarah Oakes… they’ve all been wonderful supporters, as have other glossy editors and writers, the gorgeously loyal readers and contributors who slip me the occasional “keep it up” email and, of course, my husband and family (dad writes a “Bloke With a Bag” column and my sister contributes the occasional book review!).
You’ve established a cute little niche for yourself. How does it feel to be called upon as a speaker/expert in the field of blogging and glossy magazines? Hilarious! Who would have thought? It’s very humbling. Particularly as a journalist who interviews “experts” in their respective fields. God works in mysterious ways.
Recently, you’ve had to implement commenting guidelines on your site in response to some ‘bitchy’ or ‘nasty’ comments. In both pop culture and reality, women’s mags are notorious for rumours of bitching and gossip. Do you think that implementing such guidelines inhibits free speech, and (apart from the personal attacks on you and your family) what made you decide that these guidelines were the way to go? I’ve obviously given this a lot of thought. I think instantaneous, open discourse is part of the appeal of blogs – essentially, I’m a conversation starter and critic – but, at the same time, the blog is my online home and I like people to be respectful of it. I don’t go to other people’s homes and tread dog poo through the carpet and tell them they stink. That’s just rude. I don’t mind criticism – I dish it out, after all – but there’s a pervasive culture of snark that’s erupted via blogging (and anonymous commenting) which I think diminishes us all: nothing good ever comes from negativity and encouraging, building up and celebrating women is something we should all strive towards. I encourage articulate, insightful, elaborative and witty comments; bitchiness for the sake of bringing someone down (and thereby the blog) I do not. If you want the freedom to be outlandishly bitchy.. .start your own blog!
One thing I find very unique, and extremely refreshing, about your blog is its Christian influences. In the modern day and age, a lot of traditional, organised religions are seen to be something to be hidden because of their conservative outlooks. Did you struggle with the decision to make something that is seen to be so private, public? Or do you think that these influences and overtones help keep your work and nice-girl attitudes in check? It’s been a very natural thing for me to discuss my faith on the blog, as the site’s launch coincided with me recommitting to Christianity after years of blowing about in the wind. My faith is intrinsic to who I am and, therefore, my perceptions and opinions of the world, including the media and popular culture. I like to think that this gives me a slightly different perspective. Just about all the big editorial decisions I’ve made with the blog have come about as a result of prayer and petition. I’m sure Anna Wintour would be terrifying to work for, but being accountable to God is about as big as it gets (eek!).
How do you think the pictures on the sides of the blog enhance the overall writing experience? Blogs, like magazines, are an aesthetic (though not tactile) experience. A visit to my blog is a visual entree to my life and loves and sponsors! I’ve been lucky in that most of my sponsors are online retailers who themselves take pride in their appearance: their ads complement my site.
You write about women’s magazines and their content, and obviously give them a critical rating. Does that make you question your ability to work with them in future? Through my reviews, what I hope to do is celebrate the good while shining a light on editorial which I think is morally questionable or detrimental to the wellbeing of female readers. I’d like to think I provide a complementary service to the glossy industry. Film directors, actors, singers/bands… they all endure critical reviews of their work. Magazines are consumed by just as many people – why should they be exempt?
Who are you writing for at the moment? Cosmopolitan and Cleo, mostly – to be honest, the blog consumes more of my time every week! Do you have a goals list of other publication’s you’d like to target? Right now I’m focusing my energies on the blog, so no. But I think every writer has their dream writing gig (if I say it out loud it might not come true!)
What advice would you offer to aspiring bloggers, freelancers and wordsmiths who want to follow a similar career path? If it’s blogging you want to do, find a niche area to cover. If you’re freelancing, stay on top of all media – particularly those you plan to pitch to! There’s nothing more annoying for editors than to be pitched stories that they’ve just run. Be a voracious media consumer, read outside the media-sphere, explore the world and write, write, write!
Ten in the Hot Seat:
1. Biggest accomplishment to date: Writing for The Walkley Magazine was a highlight, as is being nominated in Cosmo’s Fun Fearless Female awards!
2. You wish you wrote: The Shops by India Knight. It’s like my comfort food.
3. Can’t leave home without: My satchel, of course!
4. One thing you are currently writing: A piece about cyber stalking!
5. First thing you wrote: A two-sentence short story about bunnies diligently handed over to the library lady for typing…on a typewriter!
6. Addicted to reading: everything. I am a gluttonous pig when it comes to media/books/internet.
7. Top spot on your goals list: To be an excellent mother one day, not too far in the future.
8. If you were a character in a novel, you’d be: Anne of Green Gables.
9. The best thing about being a wordsmith: Speaking to lovely people like you, Sarah.
10. Describe yourself in one word: Grateful.


The whole point of Showcase on Wordsmith Lane is to expand my horizons (and of course, that of my readers) with regards to the many publications out there – publications which give us a chance to look at new forms and ways of writing, find out about great new writers, and explore new possibilities for our own writing. And for those who are just starting out in the writing game, The Big Issue is perfect for all of the above. Plus, it’s a real community magazine, on account of the fact that half the price of every issue sold goes to the vendor who has sold it (which is why you should never find it at a newsagent).
Tell us about your wordsmith career path so far:
emotionally and dramatically in that person’s consciousness. This was not easy, especially with someone who had been as reticent as Jessie. Descriptions of her paintings helped me to enter her mind, clarify her responses to her circumstances. Even a reticent, locked-in person can express her emotions in a different medium where even the colours, or the way the paint is slathered on, can be an expression of personality.
Writing is about fun and games just as much as it is about work and making a living. And there’s no other way to put the fun and games into writing than by increasing your vocabulary, description skills and phrase know-how more through word-associated boardgames.
Tell us about your wordsmith career path so far:




