Whether you’re a freelancer, employed full-time or just testing the waters, you’ll have to work incredibly hard to prove you’re actually a killer writer and worth the coins. Follow these three tips to stick out from the crowd and show potential clients that they need your words!
- Charge what you’re worth: So many people don’t like talking about money – and they squirm at the idea of meeting a client to discuss prices. However, once you break out of this traditional mindset you’ll realise that not only is the cost of your work an indication of how much money you make, it’s also a signal to others that your time, efforts and words are of that particular quality. In some cases, upping your worth could make you the more attractive option. A key consideration to make here is that increasing your costs will also make you more accountable for your work’s quality. Think about ways to add value. For example, include an extended version of the content for use on the publication’s website; this shows that you’re thinking beyond your pay rate and are a valuable contributor for them to have on board.
- Word rate or flat fee? This point could almost be re-worded to say “know how to read your client”. When it comes to providing written work to a client, the length and nature of your arrangements has a huge sway on which payment methods you should bring to the table. If, for example, you’re providing the written copy for an ongoing campaign, asking to be paid per word doesn’t make sense – it’s messy, hard to pinpoint and requires too much brainpower on their end. In this instance, paying per project is likely to be a much better option, both for minimising invoicing efforts on your part, and approving those payments on your client’s end. Use this calculator to determine what you should be charging.
- Become top of mind: Having a regular and engaging brand presence is one of the most underappreciated skills of the modern writer, but when you think about it, it’s also one of the most obvious ways to promote your skills. If you’re using social media and regular face-to-face catch ups to put snippets of your work in front of the right people, seeds are being planted in their head that will sprout the next time they’re sitting at their desk needing fresh content. There’s nothing better than being on the receiving end of that eureka moment when a big name realises “Oh, ___ would know something on this!”