1. Know your boundaries: This is so important. Knowing your ‘brand’ (urgh, sorry about using that word…) and personal limitations will keep your content targeted and appropriate. It will also help to prevent any irrelevant or potentially damaging information being shared. Would you be comfortable with readers, relatives and colleagues seeing what you’ve posted? If not, delete, delete, delete. If so, carry on! Good job! A+ for effort!
  2. Identify your audience: It seems obvious, but keeping tabs on who’s following you on social media can help with user engagement. How old are they? Male, female, both? What posts do they enjoy the most? Photos? Videos? Links? Statuses? Knowing this information will help you build a loyal online community.
  3. Give readers value: I see social media as a chance for conversation rather than as a chance to step on a soap box. Think of ways you can engage with your followers, rather than bark self-promo information or photos at them. Before posting on your professional writer pages, ask yourself: “What’s the point of this post? What am I offering people?” The answer will let you know if it’s worth posting. PS: Sure, as an author, you have to work your self-promo side from time to time, but break it up with other things – otherwise your page will feel like an ad. Not ideal.