Sarah is fast becoming a recognisable name in the Australian young media sphere. She has been profiled online, in magazines, books and anthologies, and in university guides/prospectuses’, for her work and achievements as a young journalist, commentator and media studies researcher. Below are a few snippets from her profiles:

“Sydney journalist Sarah Ayoub, a Lebanese Christian, has been researching the portrayal of the Middle-Eastern community in Australia in the media and on film. She cites the case of a Muslim girl she knew who wanted to become a broadcast journalist but gave up on her dream because she couldn’t imagine a Hijabi girl on the Australian news.” (Erica Bartle, Girl with a Satchel)

“They say in journalism, always be good to the copy kid (or work experience chick)…because they’ll probably wind up your boss. Or posting an interview about you on their clever blog, as Sarah at Wordsmith Lane did this week.” (Journalist & TV Personality Sarah Wilson)

“Sarah is such a busy young woman, juggling all the above and more, yet she still manages to remain down-to-earth and such a nice person. Wordsmith Lane (apart from having an awesome name) is a mixture of writing, fashion, magazines, interviews and more. Blogging almost daily, Sarah allows readers into a snap-shot of her life and work.” (Megan Burke, Literary Life)

“I know I’m not alone in these [workaholic] anxieties. I see it in the posts of Erica Bartle of Girl With A Satchel, when she talks about juggling the demands of her very popular blog with the demands of paying her bills, and Sarah Ayoub of Wordsmith Lane, when she talks about trying to prioritise her YA novel (due in two months), thesis, job and freelancing gigs.” (Journalist & Researcher Rachel Hills on Workaholism & The Internet)

“So the past week or so I’ve been feeling mildly inadequate thanks to folk such as…Sarah Ayoub – 23-year-old friend of a friend and publisher of Gen-Y Trespass Magazine [and] successful freelance writer. I sat in class with her once during my Masters at Sydney University – she did her Masters on representations of Arabs in media, I did mine on representation of Asians in media. And yet we’ve never been formally introduced. Online stalkage ends here, I swear.” (Margaret Tran, Fangirlish)

“Anyone who has worked as a freelance writer knows the frustrations of sending off endless pitches to editors compared to the highs of finally seeing your work in print. Sydney-based Sarah Ayoub has written for Yen, Cleo, Shop Til You Drop, Girlfriend, Cosmopolitan and [was] also a co-publisher of Trespass, which is a hip youth website. She set up Wordsmith Lane when she realised there was a gap in the market for aspiring writers who needed information in light digestive forms on how to get their work out there.” (The Musings of Ondo Lady)

“Personally, I don’t know how Ayoub balances her paid job, blog, thesis, novel writing, freelancing and wedding planning with day to day banalities! I’m having a conniption just thinking about it!” (Scarlett Harris, The Early Bird Catches the Worm)

“Sarah Ayoub, the caretaker of Wordsmith Lane, does a brilliant job in the explorations of fashion, literature, culture, and other societal aspects. Ayoub has made Wordsmith Lane more than a blog. She has made it a way of life.” (Alex Veeneman, Le Football)