Sarah Ayoub is a freelance journalist, speaker, copywriter and research student based in Sydney, Australia. She has been published in a number of magazines and websites including Sunday Magazine (The Sunday Telegraph), Shop Til You Drop, Cleo, Yen, The Punch, Girlfriend, Cosmopolitan, Missy Confidential, Trespass and more, and has appeared on television, radio  and forum panels in a speaking capacity.

Sarah has worked in advertising for both Fairfax & News Limited, in addition to her regular work as a copywriter for a number of organisations. She is currently the co-publisher of Trespass and the editor of Wordsmith Lane. Sarah is also a postgraduate research student at The University of Sydney, where she is writing a thesis on the Australian media and their glamorisation of gang culture amongst Sydney’s Middle-Eastern community.

A self-confessed nerd, goody two-shoes and perfectionist, Sarah decided that she’d like to pursue a career in journalism at the age of ten after realising that, like Lois Lane and Vicky Vale, it was always the reporter that got the superhero. She loves pop culture, modern history and the glamour of by-gone eras, and loathes the clutter that her writer’s mess constantly surrounds her with. Sarah also has an ‘unhealthy’ obsession with cake, magazines and handbags, and welcomes a cure of any sort to her substance abuse problem.