Wordsmith Lane was established to cater for and inspire emerging freelance journalists and creative writers. The blogger behind it is Sarah Ayoub, a freelance journalist, commentator and PhD  student based in Sydney, Australia.

Her work has appeared in various print and online publications including Madison, Sunday Magazine, ABC Unleashed, Notebook:, The Punch, Shop Til You Drop, Cleo, Frankie, Yen, Girlfriend and more, and she has spoken at numerous industry events with the Emerging Writer’s Festival, The Walkley Foundation and Vibewire.

In addition, Sarah has appeared on national television, radio and on forum panels as a commentator on various social/political issues, and was the co-publisher behind the establishment of one of Australia’s largest online youth magazines, Trespass. In addition to blogging about the writing life and her pursuit of style, smarts and savoir-faire at Wordsmith Lane, Sarah is currently working on her first YA novel.

Sarah has a Master of Media Practice and a Bachelor of Media in Print Production, and is now engaged in a postgraduate research position at the University of Sydney, where she is writing a thesis on the Australian media’s role in the glamorisation of gang-culture among Sydney’s Middle-Eastern community.

A self-confessed nerd and goody two-shoes, Sarah decided that she’d like to pursue a career in journalism at the age of ten after realising that, like Lois Lane and Vicky Vale, it was always the reporter that got the superhero.

Sarah has a penchant for all things pretty and Parisian, and adores a good high tea. She considers herself an old-soul citizen of the world who loves hanging out at home with good food, great books and wistful dreams of glamorous, by-gone eras. Sarah also has an ‘unhealthy’ obsession with cake, magazines and handbags, and welcomes a cure of any sort to her substance abuse problem.

Get in touch with Sarah by emailing sarah[at]sarahayoub.com, or, if you prefer snail mail, by POBOX 7120 Mount Lewis NSW 2190 Australia.